Relationship Coach
Scope of Work:
- Webinar Marketing
- ClickFunnels Pages
- Creating Brand Assets (Graphic Design), Visual Selling Aids
- EPK / Media Kit
- SEO Optimization
- Digital Marketing (Facebook Ads, Pinterest Ads)
- Social Media Management (Instagram, Pinterest, Facebook)
- YouTube Channel Optimization, Management
- Video Editing
- Email Copywriting
- Marketing Plan
- Monthly Analytics Reporting
Spiritual Coach
Personal Branding, Influencer Brand Positioning
Personal Brand: Health, Spirituality
Project Date: Feb 2018-May 2018
Katherine Bird is a Yogi, Thought Leader, Healer and Shaman for Life Coaches and Spiritual Practitioners. I assisted in elevating her brand reach by creating a global story and cohesive branding with a modern approach. I worked with Katherine to get her website and social accounts up to speed using content marketing strategy, creative and PPC campaigns. We used insights and reporting to measure the results and to understand who her customers are to better reach her marketing goals.
YouTube Channel Thumbs Art, Optimization 
Pinterest Pin 
YouTube Channel Art, Branding, Optimization 
Instagram Management, Planning
Scope of Project:
Website Development
- Website Rebuild, Mobile Optimized
- eCommerce enabled, build-out
- Affiliates Program
- Landing Pages
Branding, Social Media, Digital Marketing
- Instagram Management, Marketing
- Facebook Page Management
- YouTube Channel Management, Optimization
- Electronic Press Kit
- Content Marketing
- Pinterest Marketing
- Facebook Ads
- Google Adwords
The Results
- Within 3 months Katherine went from an 89% bounce rate to a 30% bounce rate on her website
- Increased her class sign-ups from 6 to 28
- Grew her Facebook followers to over 1,000
- She has full control of her website and is steadily growing her practice and her brand while doing what she loves.
Berry Jane
Designer, Creative Direction.
Berry Jane, 2014
Project: Berry Jane originally launched in 2009 as a leggings brand for girls and relaunched in 2014 as a fun activewear collection for Girls and Juniors.
Summary: The strategies employed in the initial 2009 – 2010 launch included global branding and presence across social platforms. A traditional B2B sales structure approach was executed and the line was placed with sales showrooms throughout the USA. PR and blogger outreach was used to build brand awareness, while editorial and celebrity product placement enhanced the brands reach and value.
Retail Sales (Y1): $1M
Stores: Charming Charlie, Chocolate Soup, TK Maxx
The strategies employed in 2014-2016 resulted in social media growth with a 275% increase in social media following and a strong brand presence worldwide. The utilization of influencer and blogger outreach, SEO, social media ad creatives, giveaways and brand awareness through Facebook advertising led to B2B sales in the UK exceeding $57,000 in the first 6 months. Berry Jane was well-received from the media, boutiques and major retail stores worldwide. The brand also secured Press, Editorial and celebrity product placement.