Prospect Denim
Denim Designer, Creative Director – Webby Award and FWA Award, 2008
Mens and
Los Angeles, CA
Art Direction for award-winning website with Media Boom 
Mockingbird Denim
Denim Designer, Creative Director
Stylist: Kelly B
New York, NY
Mockingbird Denim was designed by me and launched in 2010. My focus was to create the ideal jean with not only an impeccable fit and comfort but importantly, classic style and economic awareness. The philosophy behind this brand was that premium denim does not have to come with a premium price tag. Quality is not a luxury, it’s a lost art. Mockingbird was sold online through Zappos and
Berry Jane
Designer, Creative Direction.
Berry Jane, 2014
Project: Berry Jane originally launched in 2009 as a leggings brand for girls and relaunched in 2014 as a fun activewear collection for Girls and Juniors.
Summary: The strategies employed in the initial 2009 – 2010 launch included global branding and presence across social platforms. A traditional B2B sales structure approach was executed and the line was placed with sales showrooms throughout the USA. PR and blogger outreach was used to build brand awareness, while editorial and celebrity product placement enhanced the brands reach and value.
Retail Sales (Y1): $1M
Stores: Charming Charlie, Chocolate Soup, TK Maxx
The strategies employed in 2014-2016 resulted in social media growth with a 275% increase in social media following and a strong brand presence worldwide. The utilization of influencer and blogger outreach, SEO, social media ad creatives, giveaways and brand awareness through Facebook advertising led to B2B sales in the UK exceeding $57,000 in the first 6 months. Berry Jane was well-received from the media, boutiques and major retail stores worldwide. The brand also secured Press, Editorial and celebrity product placement.