Personal Branding, Influencer Brand Positioning

Personal Brand: Health, Spirituality and Wellness.
Project Date: Feb 2018-May 2018

Katherine Bird is a Yogi, Thought Leader, Healer and Shaman for Life Coaches and Spiritual Practitioners. I assisted in elevating her brand reach by creating a global story and cohesive branding with a modern approach. I worked with Katherine to get her website and social accounts up to speed using content marketing strategy, creative and PPC campaigns. We used insights and reporting to measure the results and to understand who her customers are to better reach her marketing goals.

  • YouTube Channel Thumbs Art, Optimization
  • Pinterest Pin
  • YouTube Channel Art, Branding, Optimization
  • Instagram Management, Planning

Scope of Project:

Website Development

  • Website Rebuild, Mobile Optimized
  • eCommerce enabled, build-out
  • Affiliates Program
  • Landing Pages

Branding, Social Media, Digital Marketing

  • Instagram Management, Marketing
  • Facebook Page Management
  • YouTube Channel Management, Optimization
  • Electronic Press Kit
  • Content Marketing
  • Pinterest Marketing
  • Facebook Ads
  • Google Adwords

The Results

  • Within 3 months Katherine went from an 89% bounce rate to a 30% bounce rate on her website
  • Increased her class sign-ups from 6 to 28
  • Grew her Facebook followers to over 1,000
  • She has full control of her website and is steadily growing her practice and her brand while doing what she loves.